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First impressions are everything. It's going to be hard to claw back good will without a complete branding change. But... where do you go from 'AI'???


There's many things that used to be called AI, but as their shortcomings became known we started dropping them from the AI bucket and referring to them by a more specific name: expert systems, machine learning, etc. Decades later plenty of people never learned this and those things don't pop into mind with "AI" so LLMs were able to take over the term.

Given time I could see this happening again.




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