Yea, well you have to think about what they're optimizing on - I'm sure that you can equal them on some things - but holistically you can't do it for a competitive price. Apple improves where it gives the most bang - and right now they're not really in a "specs war".

They don't play the commodity game - they market on new features, not better - even the better screen was a "First time ever Retina level" where they introduced PPI as a new metric