careful..in getting carried away by this advice though..unless your product targets large enough market you would not get opportunity to experiment/fail and succeed so yes start the inferno by targeting small niche but don't be esoteric unless you are going to get premium for being exclusive..

The feature requests I'm getting now are not esoteric. They aren't exactly "needs" either. I don't know how much the "make few love you" rule applies to satisfying wants rather than needs. But as I prioritize making existing users very happy vs fishing for a larger number of users, pg has certainly given me food for thought.