You know what I would like to see? Better fees for Micro Payments. Amazon Payments has exactly the same fees for transactions >= $10 of 2.9% + $0.30 (and has always refunded fees for refunded payments), but adds a much more reasonable micro payment fee of 5% + $0.05 per transaction < $10.
Check out:
https://payments.amazon.com/sdui/sdui/helpTab/Checkout-by-Am...