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Eh. Every field has its jargon. Techies who mock business lingo live in exceedingly fragile glass houses.


Techie jargon is generally meant to enhance communication, while biz jargon is meant to baffle the listener with bullshit. Huge difference.


I think you're confusing biz jargon with marketing. Tech jargon suffers from marketing too; it's just that we're used to so much more "meaningful" jargon that we see that the bullshit ratio is actually pretty low. The same can be said about business jargon, it's just that we don't hear the meaningful jargon a lot. Want to guess how much meaningful tech jargon the average MBA hears? Probably not a lot more than we hear about his world.


I don't consider confusing the potential customer to be honest marketing.


A great example is "cloud" or "web scale" etc.


Web scale is a bizdev marketing term.

Cloud means stored online instead of locally.


"growth hacking"


These actually have true meanings as Tech jargon. Biz/Marketing love to abuse buzzwords though.


Want to come build a distributed social cloud web app with me using node?

The real problem is when the meaning of a word or phrase becomes so broad that it conveys no information, or gets swamped by overuse and becomes a buzzword.


I'd love to. I insist that it blend local and mobile and that we be agile and fail fast vs the fast follower's vanity metrics. Let's crowdsource our pivots so we can split test the cohorts.


Do you mind if I adopt that as my standard way of making people leave me alone?


No. Not at all. I think it's too shallow for anyone to be fooled by it though.


I personally think that sentence is just as bad as the business jargon sentence.


i realize it wasn't their intention, but that's because it is business jargon.


Honestly, I was making fun of HN more than I was "hackers". I don't think any of the words I used there, besides maybe "web", are in any version of the jargon file.[0]

[0]: Then again, I haven't seen an "updated" jargon file in a long time. I don't even know what the new jargon is.


Let's see, social doesn't mean anything, and cloud is just a word for distributed, so let's cut that down. Also it's not fair to mix the name of a product as if it's a tech 'term' so let's take that out too.

> distributed web-app

Yeah that sounds way better than any marketing-speak sentence.


That's because you're not a biz person.

I've had business types say exactly the same to me about tech jargon.


You do not work at a telco do you? There are so many abbreviations floating around that it sometimes is very hard to figure out if it is business bullshit or not.


You know what's worse than field specific jargon ?

Company specific jargon.




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