"The thing is we're all using the service for free and on top of it they're willing to share revenue with users. I mean we can't just expect every free service to never monetize. "
This is one of the problems with some, and mostly the ad based, modern startups, and it seems like most are taking the lead from Facebook here, but the problem is basically that companies create a product that provides value, as Disqus does. As they build it, they know if they do something like put in ads, you wont use it, so they don't put in ads. However, after they have a bunch of users, they realize they need to make money, and therefore change the product to provide less value and put ads in. I feel like a lot of what I see lately seems to imply that we "owe" these companies something(people seem to do the same thing with adblock). I feel no allegiance here, Disqus made a product that people would like, people started using it, and then they took some value away in a fairly shady way. Frankly I wish stuff like this was called out more often. The last thing it needs is defending.
That's not totally true. They don't just decide to start putting ads up because one day they woke up and thought "holy shit, we have a billion users! how are we going to support this? Quick! Pull out the ads!". It's more like they intend to monetize in the future no matter what but the only thing stopping them is adoption. They need users to adopt the service first before its even monetizeable. I'm sure if ads or whatever model was profitable from day 1 they'd be using it. It's not a matter of purposely deceiving users, it's a matter of at what point do the different models actually yield revenue. Once they get to that point you start seeing the monetization happen. It can be from day 1 or 5 years down the road but all startups need to make money.
Also, they didn't do anything shady here. If you're following you'll know that they both provided ample notice and offered to share the revenue and you can even opt out. I mean, what do we expect here? Are they supposed to have it be opt-in because that's how we like it and we can't be bothered to log in and tick the box to turn it off? We're not paying for anything here and on top of it we're going to tell them how to run the company like we own stock? This is a business, not an open source project or a charity.
If you intend to monetize, perhaps it might be best not to do it in a way that alienates or upsets your user base. That's the take away we should be looking at. Not that Ads are bad, not that monetization is bad, but:
If you want a service to grow and to be profitable you need to be aware of how your shift from growing the user base to monetizing the user base doesn't lose the user base.
That's ridiculous. Ads produce positive revenue from day 1. The cost of putting them in is negligible. We can't know why they waited until now, but "insufficient number of users" was not why they took 5 years to do it.
This is one of the problems with some, and mostly the ad based, modern startups, and it seems like most are taking the lead from Facebook here, but the problem is basically that companies create a product that provides value, as Disqus does. As they build it, they know if they do something like put in ads, you wont use it, so they don't put in ads. However, after they have a bunch of users, they realize they need to make money, and therefore change the product to provide less value and put ads in. I feel like a lot of what I see lately seems to imply that we "owe" these companies something(people seem to do the same thing with adblock). I feel no allegiance here, Disqus made a product that people would like, people started using it, and then they took some value away in a fairly shady way. Frankly I wish stuff like this was called out more often. The last thing it needs is defending.