Computational biophysics - When it's just our lab working on a paper, we tend to use LaTex, but the real headache is when collaborating with experimentalists. They seem deeply invested in Word/Endnote, and it's quite difficult to get them to consider using any other tools (even thought they often hate what they are using).
I've never known anyone in the biological sciences to use LaTex. Everyone here tends to use Word/Endnote because that's what they've always used (and its what the PIs can use). But you're right that nobody likes it. I think tht LaTex is just too complicated for people to get their heads around. Anything that isn't WYSIWYG just isn't too going to fly for the vast majority of biologists. Writing in LaTex is just too much like programming for them. (For good reason - it is programming)
For my last paper though, I was able to do it all with Google Docs, except the citations. I ended up just embedding citations like {author, 2013} and using either Papers or endnote to do the insertion.
However, I still had to submit the article in word format, so I really didn't gain anything and had to effectively reformat it 3 times. I think this has as much to do with Word/Endnote's de facto monopoly as anything. Since the journals require it, we work with it.
All of that said - I'd love to see something like this take off, but there would have to be some buy-in from the publishers.
