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> they want other companies to do it and they will show them

Isn't that what the iphone inadvertently did anyway though? If Edge succeeds, the logical consequence would be that other manufacturers would start to pay attention in one form or another, Canonical just seems to be upfront about the fact and is trying to presumably leverage it somehow.

Apple's strategy is based around ios exclusivity on a limited set of 'high-end' devices though, so it's hard to predict what exactly Canonical is planning for after the Edge succeeds/fails. I'm fairly certain Shuttleworth is heavily inspired by the Apple playbook, but their hints at android-like distribution are admittedly somewhat confusing. It's almost like they want to do both modes of attack, but I'm not sure how that would work (nor how competing directly against android would succeed either for that matter). Only time will tell.

Personally, I find the sheer fact that they're actually Open and trying something new to be quite inspiring on it's own. Long-term? That's anyone's guess, but I wouldn't exactly bet against them at this point, that's for sure.



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