As a hiring manager, my experience has been the opposite.
When hiring staff members that need to be able to write documents as part of the job and explain things clearly, the cover letter can make a significant difference. Most good candidates do write ones specific to your company. A generic cover letter is an extension of the resume (at best) and often an indicator of a lack of interest (at worst).
When hiring staff members that need to be able to write documents as part of the job and explain things clearly, the cover letter can make a significant difference. Most good candidates do write ones specific to your company. A generic cover letter is an extension of the resume (at best) and often an indicator of a lack of interest (at worst).