Developing indie games and working in the games industry in general is a terrible way to make money. I went to university with someone who is working for one of the big game studios. He get's around half what you would expect to get building enterprise applications and regularly works long hours. Not everything is about making money though, it was his dream to work in the games industry, he loves what he does and is happy doing it.
I don't know if that app was always free, but with 30,000 free downloads I would be surprised if it could sell 100 copies at $0.99.