Moxie has also pointed out that the choice is not simply "Do I want to be surveilled by Google?" or "Do I want the telco to track my every move?". It's stuff like "Do I want to stop talking to all of my friends who use GMail?". Or "Do I want to not have a cellphone and prevent myself from participating in informal social event planning?".
With the remarkable penetration of things like google analytics and the ilk, this may not be quite that simple.