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It's actually probably WAY more than that - you're forgetting the $.30.

If your average cart size is $20 - that's an additional $750. $10 (Lots of Saas) it's $1,500.

Average cart size for online shopping is $110, so that's more like $150 which isn't so bad.



Have you got a source/more detail on that average figure out of interest, that's way higher than I expected. Is it mean or median?


The 110 number is a truism in payments (in which I work) but I don't actually have a citation! Interesting question I'm going to find where that comes from.


69% of statistics are made up on the spot :P

The quoted number is plausible insofar as many vendors offer free shipping with purchases over $X




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