Amazon will never have more of the ecommerce market than Google does and Google isn't going to be broken up either.
The Internet creates the illusion of choice and non-technical people don't understand the gravity of the network effects involved. If Amazon had 67% of the ecommerce market, they'd be virtually impossible to dislodge as they'd just squeeze their suppliers like Walmart does, etc.
The Internet creates the illusion of choice and non-technical people don't understand the gravity of the network effects involved. If Amazon had 67% of the ecommerce market, they'd be virtually impossible to dislodge as they'd just squeeze their suppliers like Walmart does, etc.