Well the EU do not consider for example creating the GSM standard to be "protectionist" but a great success in setting standards that created a reasonably non fragmented industry that was world class.
GSM was not created by European governments though. It was created by ETSI which is independent. And newer standards are international collaborations: as is so often the case as technology gets more complicated, it ends up being a creation of humanity rather than one geographical region vs another.
Just looking out for my best interests and giving me choice by restricting what products companies can offer.