Yes, yes do your market research, identify pain points, find a compelling value proposition.. do all those things.
But once you've defined the technical aspects of your product-market fit, write a story. The story of why you are doing what you're doing (not how, or where or when.. but why). This story must be true and it should resonate with you so you don't get sick of re-telling it a million time in a million different ways.
Then build that story into your product and find the most frictionless ways of enabling your users to spread that story for you through your product. Finally identify any and all channels where this story might garner a captive audience and go and share that story yourself.
But once you've defined the technical aspects of your product-market fit, write a story. The story of why you are doing what you're doing (not how, or where or when.. but why). This story must be true and it should resonate with you so you don't get sick of re-telling it a million time in a million different ways.
Then build that story into your product and find the most frictionless ways of enabling your users to spread that story for you through your product. Finally identify any and all channels where this story might garner a captive audience and go and share that story yourself.