every company eventually goes to the dark side and does something like that, unless it dies before and then nobody knows if the data is gone or not. I'm not sure how its unfair. Pretty sure their 10000 lines clauses will indicate something saying they own all this data, including your location data, etc and reserve to use whatever they want with it.

also at the minimum they should make clear the passenger (you) is going to be rated IMO. Maybe that'd solve the issue of passengers not being courteous or whatever.