Is this all from a single theme? What percentage are you at?
I've contemplated converting some of my custom WP themes to sell on ThemeForest but I didn't think it would be worth the time.
edit: I often wonder if it would be worth it to try to compete with theme clubs. They seem to make a killing on recurring revenue and release a couple of themes a year.
Yes, it's from single theme. I'm currently at the highest rate of 70%.
There are a couple of high-selling authors on TF that established their theme clubs. They build up customer base using TF and then invite people to subscribe for a yearly fee to get access to all of their themes plus the ones to be released. I guess after you reach certain amount of customers such model is much more profitable.
Theme clubs? Are those the places where you pay a subscription fee to be in a limited club of people that get a new theme every couple weeks?
In general people spend a lot of money on themes. I think you might be better off competing with themeforest or more likely, any of the number of bootstrap theme website popping up.
There a few but elegantthemes.com is one that comes to mind.
You pay yearly to access to a bunch of quality themes. They pay out 50% commissions (and on renewals too) to affiliates but they have 200k+ plus users. They have to bring in a couple million a year.
I believe they started out at much lower prices and started raising it as they released more and more themes.
I've contemplated converting some of my custom WP themes to sell on ThemeForest but I didn't think it would be worth the time.
edit: I often wonder if it would be worth it to try to compete with theme clubs. They seem to make a killing on recurring revenue and release a couple of themes a year.