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I think my favorite is the Aeropress "ritual" video. http://vimeo.com/40980282


Interesting. I find that one over-produced. Especially the middle part where the camera keeps changing from a vote of the spout to a vote of the guy's shirt. And while it's superficial as he'll of me to say, he doesn't have the most attractive fingers, which puts me off a bit.


Over-produced? - Have you watched a TV ad?

It was short and simple shots of making coffee. There is no narration, hardly any music. Subtle stuff.


Over-produced is an interesting take on the only “spec” commercial I've ever made simply because I love the product. It cost me about $300, full disclosure. Meaning it's actually the most under-produced of our videos.


Well whatever you did. It works. I must have an aeropress now.




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