Ballpark pricing and schedules. I don't need a video right now, but knowing budgetary figures lets me know when a video is even a viable option for something.
Those rough categories adjust as the market for good video adjusts. Currently, $ is about $50K, $$ is $75-150K. $$$ is anywhere above that—we've done broadcast work in the high six-figures range.
That said, when a project with a small startup without much capital is interesting enough (read: first of its kind, first to market, best in class), there are other arrangements to be made. We figure out some sort of equity and/or revenue share with more than half of our clients, where it makes sense to forego some of our markup and other fees in exchange for opportunity to participate in the future success of a product.
>I'm not sure what I did to luck into my company being on HN today (thanks, coldtea)
Heh, I first become aware of Sandwich with the Navdy posting yesterday, I wasn't even aware of the other videos.
My initial reaction from the Navdy thing was, hmm, this is a very likable talent they have there, they guy is impossible to hate (unlike say, Justin Long), and (script aside) very good and casual in explaining this thing.
So, then I checked the company who made the video, and I was surprised seeing you're also the director, plus, you're in tons of other startup videos you've made. So, I found that cool and amusing, hence the post.
My startup (www.dronehire.org) connects commercial drone operators with clients for aerial photography, real estate photography, precision agriculture, surveying, mapping etc.
Do you think you could create a video that would help us do that?