That was a facetious comment. The point is, everyone got excited about the Nexus Q but it was too expensive. We got excited about Google TV, but it never caught on compared to the competition. The Apple TV has been $99 since forever, as has the Roku and recently Amazon's FireTV. Google discounts their phones massively over the competition, and that's a big draw for why people buy them. Why price this exactly the same as everyone else?

I assume they don't show the price for internationalization reasons, but I do wish they had some way to see what it is in your country. Rather than just going to look at the Verge.