> Viber, Telegram for direct marketing? Wow. How do people decide to join? How do you do ad's?
I've lived in a country where LINE, an IM/Call/Video/Games/etc is hugely popular.
Companies have official accounts which works for a couple of reasons:
1. Sometimes they gets automatically added to your list I think. I might have just forgotten how I got them though do don't quote me on this.
2. App specific promotions "follow us for xy and z". I guess this is the ads you're wondering about, it's basically a "100%" impression rate towards costumers you already know is interested in your brand.
3. Stickers are something that are huuuuge. Companies can create their own cute ones that obviously include the logo in one way or another. People then get them for free or buy them. I think companie pay to have them in the store for free, while paid stickers gives LINE a cut.
4. General curiosity from costumers, "Hm I wonder if AirAsia has a LINE account, maybe they have some discount there?"
Obviously you can block each account if you so please.
I've lived in a country where LINE, an IM/Call/Video/Games/etc is hugely popular.
Companies have official accounts which works for a couple of reasons:
1. Sometimes they gets automatically added to your list I think. I might have just forgotten how I got them though do don't quote me on this.
2. App specific promotions "follow us for xy and z". I guess this is the ads you're wondering about, it's basically a "100%" impression rate towards costumers you already know is interested in your brand.
3. Stickers are something that are huuuuge. Companies can create their own cute ones that obviously include the logo in one way or another. People then get them for free or buy them. I think companie pay to have them in the store for free, while paid stickers gives LINE a cut.
4. General curiosity from costumers, "Hm I wonder if AirAsia has a LINE account, maybe they have some discount there?"
Obviously you can block each account if you so please.