And, with a better understanding of cognition, we can help pave the way toward other, more benevolent applications (e.g., curing psychological ailments).
An example of progress would be equally intensive research on how consumers could tip the balance back in our favor. I'm skeptical that it will happen for a couple of reasons:
1. Research supporting business and marketing probably has infinitely more generous funding. We are hopelessly out-gunned.
2. Research into how people respond to abuse (manipulation) doesn't necessarily translate into benevolent applications.
An example of progress would be equally intensive research on how consumers could tip the balance back in our favor. I'm skeptical that it will happen for a couple of reasons:
1. Research supporting business and marketing probably has infinitely more generous funding. We are hopelessly out-gunned.
2. Research into how people respond to abuse (manipulation) doesn't necessarily translate into benevolent applications.