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Here's how you could play it:

1) Play dirty: serve high resolution media (pic an videos) to the users - this results in more data downloaded = costs more money to your users. Here is where you ask them to pay a fair monthly subscription that would cost them less than $x-internet-provider-money (you can make tailor made plans depending on the stats)

2) Make it faster for who pays! At the very top of the page you could add a speed indicator (something like a thin progress bar) to indicate the speed of the page. Then make one of the views (the profile page for example) super fast to tease your users! and the ask for upgrade to premium to get all teH things fast :)

No matter how you play it I would "re-brand" it and remove any reference to the FB UI - which I guess is (c) Mark Boy



All of these ideas will make your users hate you.


They are using it because its lighter. Lighter means faster. So taking away those two features and you are left with no reason for users to use it.


I would pay for the 2nd option, I just mentioned the 1st because it popped in my mind but I agree with you there.

Personally I hate ads or having my data sold to 3rd parties.

Paying for an improvement in the speed is fair instead, it is a way to thank the developer.




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