That was my immediate thought as well. Their choice of a scruffy looking guy (nothing wrong with it in and of itself) says a lot about their intended audience.

Hard to imagine Apple or Google marketing a product with that kind of imaging.

As a "scruffy looking guy", what does it tell you? I'm curious what you are able to glean about me and other "scruffies" by virtue of our facial hair

I don't have any problems with you being scruffy looking :), I'm just saying a lot of people do have a reaction to it, which is why most companies go out of their way to use clean cut people.

It's not personal, just an observation.

But they have the back of a lady's head at the end! You know, for balance and stuff.

He just has a short beard. What's the problem?

The second model is also a scruffy beardy man. Hmm.

Opening the page at work, it triggered my scroll-down reflex.

Maybe it's just my memories of 90s predictions of VR pornography, but the image does feel off-puttingly suggestive.

I'm guessing you're supposed to associate "Aaah" and "Oh" as in Oh-culus, but I agree: that's a terrible filler for your first product page.

"We call that the 'O' face. You know, for 'Oculus.'"

And it's supposed to be intuitive the black oval in the top left is somehow the "Home" button?

At least they blacked-out the inside of his nose. Ew.

open mouths w/ the rift already appears to be a meme:

http://www.reddit.com/r/oculus/comments/20bqyw/mouths_close_...