Amazon doesn’t have any control of its IP, Oracle does. Public clouds are becoming commoditized just like a majority of x86 vendors and eventually they'll abandon the low margin business or be required to increase pricing. Not every organization is going to move to a public cloud and therefore the areas of real growth in cloud is private and hybrid, which Amazon doesn't do. What happens when your startup company grows to an Enterprise and you start having governance requirements that don't allow you to run in a public cloud? You can't go private with Amazon. Oracle cloud allows you to seamlessly move from private, hybrid to public cloud and back, providing cloud goers freedom of choice with different levels of security and integration.