Both of which seem like a valid strategy to me. The OS has never guaranteed that a particular URL scheme goes to a particular app, and developers are wrong to assume that it goes to their app and not someone else's. I realize that there aren't that many alternatives on iOS, but a sharing extension at least gives the user complete control. On OS X there are a wealth of different IPC options, including sockets and mach based services.

It would of course be nice if Apple provided a nice GUI to control the Launch Services database, but since they haven't you have to assume that users are neither in control nor aware of which app handles which URL scheme.